tips

5 Reasons You Need 50 Coffee Meetings

by Shannon Steffen on September 22, 2011

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I’ve always been a big believer in the theory that it takes 3 cups of coffee to truly get to know someone. The first cup is an interview. The second cup is a “date”. The third cup is where people take off the blinders and let you get to know the real them. So, if [...]

Limiting Social Media Frustration When Brand Building

by Shannon Steffen on September 6, 2011

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One man’s meat is another man’s poison. However, one man’s social media network may drive him to insanity. The world of social media is vast and sometimes very frustrating. Do you log into Facebook right away when you wake? How long does it take to send your first tweet after opening your eyes? All it [...]

4 Things to Consider When Writing a Book

August 18, 2011
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Writing a book is a lot like starting a new business. The most successful of books have been researched and planned long before a single word gets written (or typed) on the page. Some authors spend years researching or planning before jotting down a single word. Indeed, the best selling authors have realized a simple [...]

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SEO Changes and 4 Long-Term Success Tips

April 19, 2011
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If you know anything about SEO, it is most likely the fact that search engines are in constant flux and change. From large algorithm changes to small updates that effect copying content from other websites, changes are always happening and, in the past year, Google has had its fair share of changes. Please join me [...]

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Top 11 Blog Posts on ShanSteffen.com in 2010

December 31, 2010
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Yes, 2010 has been a great and yet interesting year for SEO, social media and brand management in the world of non-profits and small businesses. To highlight the year, I’ve compiled the top 11 articles on ShanSteffen.com for 2010 – as voted by the wonderful readers. I hope you enjoy reading them as much as [...]

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Homemade Chicken Soup and Business Cards

December 16, 2010
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It’s alright if your don’t use business cards but, if you do, realize that business cards are like chicken soup. Each has a number of ingredients that can either make or break the end product. Just this week I had the honor of creating my grandmother’s homemade chicken noodle soup. I also had the pleasure [...]

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