social web

SEO & Business Posts Moving to Excira Media Blog

by Shannon Steffen on August 15, 2011

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Having a single personality is hard enough but splitting yourself into multiple personalities is even more difficult. After living for a number of years, splitting my “person” between multiple blogs, I’ve decided to get simple and bring myself back into one complete human being. At this moment, I write for 4 blogs that I current [...]

SEO Changes and 4 Long-Term Success Tips

by Shannon Steffen on April 19, 2011

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If you know anything about SEO, it is most likely the fact that search engines are in constant flux and change. From large algorithm changes to small updates that effect copying content from other websites, changes are always happening and, in the past year, Google has had its fair share of changes. Please join me [...]

40 Days Without Foursquare

March 9, 2011
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There is a huge difference between using technology to expand the quality of one’s life and having it suck the life out of human relationships. Given my huge belief in building business on human relationships, the more I work with larger clients the more I realize how stressful technology can be and how it can [...]

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Pursuing Passion Over Corporate Job

November 9, 2010
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It has been almost 4 years since I left my corporate job at one of the most creative and groundbreaking companies known both online and offline. The company had great team members, a pool table, foosball table, a corporate vision and mission that inspired all that worked there and even a 3ft. tall fun mascot [...]

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10 Reasons Why You Should Care About Social Media

April 21, 2010
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Most businesses have two important questions on their minds: “What is social media?” and “Why should I care?” To truly understand and embrace social media and the social web, Time To Get Social created an awesome video entitled “What the Hell is Social Media?” to highlight the answers to these questions in the most unique [...]

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3 Simple Tips for Great Link Baiting

April 14, 2010
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Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Google guru, Matt Cutts, defines link bait as anything “interesting enough to catch people’s attention.” When used correctly, link bait can be an extremely dominant mode of marketing as it can be converted [...]

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