Social Media

Limiting Social Media Frustration When Brand Building

by Shannon Steffen on September 6, 2011

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One man’s meat is another man’s poison. However, one man’s social media network may drive him to insanity. The world of social media is vast and sometimes very frustrating. Do you log into Facebook right away when you wake? How long does it take to send your first tweet after opening your eyes? All it [...]

SEO & Business Posts Moving to Excira Media Blog

by Shannon Steffen on August 15, 2011

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Having a single personality is hard enough but splitting yourself into multiple personalities is even more difficult. After living for a number of years, splitting my “person” between multiple blogs, I’ve decided to get simple and bring myself back into one complete human being. At this moment, I write for 4 blogs that I current [...]

SEO Changes and 4 Long-Term Success Tips

April 19, 2011
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If you know anything about SEO, it is most likely the fact that search engines are in constant flux and change. From large algorithm changes to small updates that effect copying content from other websites, changes are always happening and, in the past year, Google has had its fair share of changes. Please join me [...]

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40 Days Without Foursquare

March 9, 2011
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There is a huge difference between using technology to expand the quality of one’s life and having it suck the life out of human relationships. Given my huge belief in building business on human relationships, the more I work with larger clients the more I realize how stressful technology can be and how it can [...]

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The Power of the “Offline” Me

February 4, 2011
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Personal branding is about who you are off-line as well online. Too many companies and people have decided to split that personality in a way so that they’re one person in public and another entirely different person at home. The problem is that we have moved from a push marketing system to a pull marketing [...]

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Top 11 Blog Posts on ShanSteffen.com in 2010

December 31, 2010
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Yes, 2010 has been a great and yet interesting year for SEO, social media and brand management in the world of non-profits and small businesses. To highlight the year, I’ve compiled the top 11 articles on ShanSteffen.com for 2010 – as voted by the wonderful readers. I hope you enjoy reading them as much as [...]

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