marketing

40 Days Without Foursquare

March 9, 2011
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There is a huge difference between using technology to expand the quality of one’s life and having it suck the life out of human relationships. Given my huge belief in building business on human relationships, the more I work with larger clients the more I realize how stressful technology can be and how it can [...]

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The Power of the “Offline” Me

February 4, 2011
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Personal branding is about who you are off-line as well online. Too many companies and people have decided to split that personality in a way so that they’re one person in public and another entirely different person at home. The problem is that we have moved from a push marketing system to a pull marketing [...]

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Top 11 Blog Posts on ShanSteffen.com in 2010

December 31, 2010
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Yes, 2010 has been a great and yet interesting year for SEO, social media and brand management in the world of non-profits and small businesses. To highlight the year, I’ve compiled the top 11 articles on ShanSteffen.com for 2010 – as voted by the wonderful readers. I hope you enjoy reading them as much as [...]

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Homemade Chicken Soup and Business Cards

December 16, 2010
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It’s alright if your don’t use business cards but, if you do, realize that business cards are like chicken soup. Each has a number of ingredients that can either make or break the end product. Just this week I had the honor of creating my grandmother’s homemade chicken noodle soup. I also had the pleasure [...]

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Social Media 2.0: The Beginning of New Business Strategies

December 13, 2010
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Last week I had the opportunity to present to 8 leaders at Waunakee, Wisconsin’s Executive Agenda event – just outside of Madison, WI. This group of innovative senior managers and leaders comprised diverse industries including marketing, advertising, wholesale, healthcare and business suppliers. The goal – to not only gain a better understanding of Social Media, [...]

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Pursuing Passion Over Corporate Job

November 9, 2010
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It has been almost 4 years since I left my corporate job at one of the most creative and groundbreaking companies known both online and offline. The company had great team members, a pool table, foosball table, a corporate vision and mission that inspired all that worked there and even a 3ft. tall fun mascot [...]

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