linking

Repairing Website Ranking After Major SEO Blunders

by Shannon Steffen on October 21, 2010

SEO Crystal Ball

One day you’re in the #1 spot on your favorite search engines for your keywords and terms. Within days, you start to witness something that makes your heart find refuge in your stomach – not only are you no longer top on the search engines results page (SERP) but your website is falling quickly down [...]

Google PageRank is fool’s gold

by Shannon Steffen on September 3, 2010

Fake Gold Bars

How important is Google PageRank? Almost every client that comes to me for SEO consulting and planning states that one of the highest ranking items on their list is to increase PageRank for their website or brand and every time I can’t help but laugh a little. It’s nothing against the client but rather in [...]

3 Simple Tips for Great Link Baiting

April 14, 2010
Thumbnail image for 3 Simple Tips for Great Link Baiting

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Google guru, Matt Cutts, defines link bait as anything “interesting enough to catch people’s attention.” When used correctly, link bait can be an extremely dominant mode of marketing as it can be converted [...]

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