link bait

Homemade Chicken Soup and Business Cards

by Shannon Steffen on December 16, 2010

Stack of Business Cards Image

It’s alright if your don’t use business cards but, if you do, realize that business cards are like chicken soup. Each has a number of ingredients that can either make or break the end product. Just this week I had the honor of creating my grandmother’s homemade chicken noodle soup. I also had the pleasure [...]

Google PageRank is fool’s gold

by Shannon Steffen on September 3, 2010

Fake Gold Bars

How important is Google PageRank? Almost every client that comes to me for SEO consulting and planning states that one of the highest ranking items on their list is to increase PageRank for their website or brand and every time I can’t help but laugh a little. It’s nothing against the client but rather in [...]

3 Simple Tips for Great Link Baiting

April 14, 2010
Thumbnail image for 3 Simple Tips for Great Link Baiting

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Google guru, Matt Cutts, defines link bait as anything “interesting enough to catch people’s attention.” When used correctly, link bait can be an extremely dominant mode of marketing as it can be converted [...]

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