When someone recommends a book, take it with a grain of salt. When a peer in your industry or professional circle passionately recommends a book, jump in your car and head to the local bookstore because it may change your life.
I'm Founder & Human SEO of Excira Media, a company providing SEO, SEM and Social Media Branding for small business. I consult with Fortune 500 companies and speak professionally. Read more about Shannon....