Using Both Sides of the Brain in Business

Are you ready to use both sides of your brain in business and finally realize your success? Maybe these articles will get those synaptic juices flowing.

Limiting Social Media Frustration When Brand Building

by Shannon Steffen on September 6, 2011

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One man’s meat is another man’s poison. However, one man’s social media network may drive him to insanity. The world of social media is vast and sometimes very frustrating. Do you log into Facebook right away when you wake? How long does it take to send your first tweet after opening your eyes? All it [...]

SEO & Business Posts Moving to Excira Media Blog

by Shannon Steffen on August 15, 2011

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Having a single personality is hard enough but splitting yourself into multiple personalities is even more difficult. After living for a number of years, splitting my “person” between multiple blogs, I’ve decided to get simple and bring myself back into one complete human being. At this moment, I write for 4 blogs that I current [...]

SEO Changes and 4 Long-Term Success Tips

April 19, 2011
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If you know anything about SEO, it is most likely the fact that search engines are in constant flux and change. From large algorithm changes to small updates that effect copying content from other websites, changes are always happening and, in the past year, Google has had its fair share of changes. Please join me [...]

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The Power of the “Offline” Me

February 4, 2011
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Personal branding is about who you are off-line as well online. Too many companies and people have decided to split that personality in a way so that they’re one person in public and another entirely different person at home. The problem is that we have moved from a push marketing system to a pull marketing [...]

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Homemade Chicken Soup and Business Cards

December 16, 2010
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It’s alright if your don’t use business cards but, if you do, realize that business cards are like chicken soup. Each has a number of ingredients that can either make or break the end product. Just this week I had the honor of creating my grandmother’s homemade chicken noodle soup. I also had the pleasure [...]

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Social Media 2.0: The Beginning of New Business Strategies

December 13, 2010
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Last week I had the opportunity to present to 8 leaders at Waunakee, Wisconsin’s Executive Agenda event – just outside of Madison, WI. This group of innovative senior managers and leaders comprised diverse industries including marketing, advertising, wholesale, healthcare and business suppliers. The goal – to not only gain a better understanding of Social Media, [...]

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